Bilt Gets It: Making Housing Affordable for Our Generation

Bilt has done it again. They’ve figured out how to make their ecosystem even more compelling, especially for younger generations. This time, they’ve taken their mission to reward housing spend to a whole new level: you can now earn points when you buy a home… genius!

This is such a smart move. For Gen Z and millennials – generations often locked out of homeownership due to skyrocketing costs and high interest rates – tying such a major a major life milestone to rewards feels incredibly thoughtful. Housing feels almost unaffordable for many of us, but Bilt is actively addressing that issue by making the process more accessible and rewarding. You earn 1 point for every $2 of your home’s purchase price – so a $500,000 home earns 250,000 points with no caps. This is a serious value-add that makes you feel like Bilt gets it, and I think this will attract older generations to their ecosystem as well.

On top of that, they’ve simplified the entire home-buying process. Their new tool shows homes within your all-in budget (mortgage, taxes, HOA fees, etc.) based on your credit profile. Additionally, Bilt leverages your rent payment history to potentially help you secure better mortgage rates. Brilliant. 

But what really sets Bilt apart is how they build a lifestyle around their brand. Their new Neighborhood Comedy Series is such a fun addition to their Rent Day Experiences. They’re bringing people together with events like comedy shows at local hotspots, starting in NYC and expanding to cities like Boston, LA, and Chicago. It’s a little thing that makes you feel like Bilt isn’t just a credit card – it’s a community. And the best part is that these benefits aren’t even tied to using their card, anyone in the BIlt ecosystem gets access.

Recently I spoke at Benzinga, and emphasized on Bilt’s unique approach when it comes to user experience. Bilt understands to meet people where they are – whether it’s turning rent payments into rewards, helping you buy a home, or giving you fun experiences. They’ve nailed what it takes to attract and keep users, especially young ones like us who value both practicality and lifestyle. Every move they make feels like it’s designed to keep us engaged, and it’s working.

This is not sponsored by Bilt, but if Bilt is reading this, I am your biggest fan and I can’t wait to see how far this company goes.